HANLON: O'CANNABIZ CHEAT SHEET
Our intrepid cannabis columnist, Sarah Hanlon, gives the 411 -- or 420 -- on the O'Cannabiz conference as the country inches closer to legalization. POSTMEDIA
SARAH HANLON/ 24 HOURS
The O'Cannabiz Conference and Expo will gather the best and 'highest' In the industry to explore the future of marijuana. With more than 40 workshops and seminars scheduled throughout the weekend, it is the perfect opportunity to explore the possibilities that will come with cannabis legalization.
The conference will also focus on education, exploring topics like: Alternative Consumption Methods: vaporizing, edibles, ingestible oils, tinctures, topicals, dabbing, THC and CBD components and hemp.
Cannabis Science: testing/analytics, the future of cannabis research, extraction methods, laboratory accreditation and standardization methods.
Health and Wellness: public health safety and protection, ensuring dosage uniformity, medical cannabis treatments and case studies.
Emerging Topics: future of dispensaries, intellectual property and licence applications.
Below are some featured events scheduled for the conference and expo this weekend at the Sheraton Centre Toronto Hotel - including an entire day devoted to pot entrepreneurship.
How to Build a Cannabis Business
There has never been a more exciting time to be in the cannabis industry as Canada prepares to become the first country in the world to legalize marijuana recreationally. All sessions on Friday, April 21 will be about the process of establishing a new business in the industry.
Friday, April 21, 9:00 a.m. to 5:30 p.m
Treating Cannabis as a Superfood
Maya Elisabeth, CEO of Whoopi and Maya (alongside Whoopi Goldberg) and Owner & Founder of Om Edibles, views cannabis as a superfood, healing herb and major source of relief for those experiencing chronic pain, anxiety, depression, insomnia, menstruation pain and more. Her session will focus on her experiences in the industry and keeping cannabis compassionate.
Sunday, April 23 at 3:30 p.m.
Advertising, Marketing and Branding Post-Legalization
Once marijuana is legalized recreationally what will the world of advertising and marketing cannabis products look like and how will it be regulated? Industry experts in Canada and the U.S. weigh in on the possibilities and restrictions of this new industry.
Sunday, April 23 at 11:30 a.m.